Why Fruits & Veggies

Looking for a brighter future?  Try eating a diet rich in colorful fruits and vegetables.  The potential benefits associated with eating more fruits and vegetables stack up quickly:  Reducing your risk of certain chronic diseases is only the beginning.
 
Whether fresh, frozen, canned, dried or 100% juice, these 200+ taste sensations are quick, delicious and convenient, and will keep you healthy all year round.
 
Fruit & Vegetable Video Center
Selection. Storage. Preparation. We cover it all! Let our fruit and vegetable videos help solve your fruit and vegetable dilemmas.  
 
Fruit & Vegetable Nutrition
Fruits and veggies provide the unrivaled combination of great taste, nutrition, abundant variety and multiple product forms – nature’s perfect convenience food!
 
Top 10 Reasons to Eat MORE Fruits & Vegetables
Taste. Convenience. Variety. Health. Check out the top 10 and add more fruits and vegetables to your day!

Fruit & Vegetable Storage 101
Great tasting fruits and vegetables begin with proper storage at home.

In the News: Fruits & Vegetables
Check here for the latest in fruit & veggie news. Read about everything from headliners and rumors … to research and policies that could affect you and your family. Read Today’s Fruit & Veggie News
 
What Are Phytochemicals?
 The term phytochemicals is a broad name for a wide variety of compounds produced by plants. They’re found in fruits, vegetables, beans, grains, and other plants. Top 6 Phytochemicals You May Know About

Nut Nutrition Database
While they are not a fruit or vegetable, nuts are important to one’s overall diet and are, therefore, included in this website. Search our nut nutrition database for nutrition, storage and handling information on a variety of nuts.

Diet & Exercise: The Role of Fruits & Vegetables
You can help your family be at their best by encouraging healthy weight management and physical activity!
 
About Us
The Fruits & Veggies—More Matters® health initiative suggests simple ways to add MORE fruits and vegetables to every eating occasion. This initiative is offered by Produce for Better Health Foundation.