Campaign
Fruits and Veggies - Mix It Up!™ Campaign
 
The Fruits and Veggies - Mix it up!™ campaign is a social marketing initiative aimed at helping Canadians of all ages eat more fruits and veggies to better their health. The campaign focuses on simple and practical ways to add a variety of fruits and veggies to every meal and snack.
 
The Fruits and Veggies - Mix it up!™ campaign is meant to be fun, practical and informative and to provide tips on how to prepare fruits and veggies using different colours, flavours and textures for meals and snacks at home, at school, at work, eating out or on the go.
 
Who's involved in Fruits and Veggies - Mix It Up!™
 
The Canadian Produce Marketing Association (CPMA), the Heart and Stroke Foundation’s Health Check™ Program and the Canadian Cancer Society are proud to continue a long-standing partnership. These organizations, widely respected for their role in health promotion and disease prevention through healthy eating education support the Mix it up! campaign.
 
For more information on healthy eating and healthy recipes visit www.healthcheck.org.
 
The success of Fruits and Veggies - Mix it up!™ is a team-effort including a network of Public Health practitioners and all sectors of the produce industry- including media and more – to spread the word to all Canadians about the role of fruits and veggies as part of a healthy lifestyle.